Who Should Attend:
- Marketing Professionals seeking an insight to Digital Marketing
- Traditional Marketing Professionals who are looking to progress in their careers and enter the online world of marketing
- Small & Medium Business owners looking to grow their business
- Sales Professionals
- Students or fresh graduates looking for a suitable job opportunity in this field
- Any/all employees responsible for developing company’s online strategy
Course Objectives
- Overview of Digital Marketing and Social Media
- Introduction to Social Media – Understand Social Media Marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms
- Exploring Content Marketing & Social Media – Significance of Content Marketing and how this can be used to increase reach within your target market
- Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business
- Relate your Online Marketing Goals to your company goals to in order to keep the Digital Plan in-line with the strategic plan of your company
- Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works
- Focus on Practical SEO – Lead Generation through Search Engine Optimization using Google and related analytical tools
- An overview of Social Media interaction techniques and important platforms used to promote your organisation.
What will you gain?
By the end of this course you will be able to:
- Understand the basics of Social Media Marketing Landscape and develop a powerful business model that is friendly to your corporate needs, internal and external stakeholders
- Understand why Social Media is important for your business and lead generation
- Map a Social Media Strategy for your company
- Make use of the tools and tactics required to execute the marketing strategy within your business scope
- Use Social Media tools within your department/business from a practical point of view
- Recognize the latest and most popular social media platforms that will impact your business
- Identify new avenues that can be tapped through various online channels.
Course Content
Overview of Digital Marketing and Social Media
- What is Digital Marketing?
- The Digital Marketing Landscape & Trends
- Fundamentals of Digital Marketing
- Digital Marketing Campaigns
- Digital Marketing Frameworks to include RACE Framework
- Introduction to Social Media
- Social Media Platforms for Business
- Introduction to Content Marketing
- Online Reputation.
Focus on Practical SEO
- Introduction to SEO
- On and Off Page SEO
- SEO Tools
- Digital Marketing Case Studies.
- The Big 3 Facebook | Twitter | LinkedIn | Instagram + Live Streaming
- Content Marketing & Social Media
- Analytics & Social Media Monitoring – When you need to look and listen to the data
- Content Marketing Tools
- Lead Generation on Social Media.
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