Digital & Social Media Marketing

Marketing Professionals seeking an insight to Digital Marketing
Traditional Marketing Professionals who are looking to progress in their careers and enter the online world of marketing
Small & Medium Business owners looking to grow their business
Sales Professionals
Students or fresh graduates looking for a suitable job opportunity in this field
Any/all employees responsible for developing company’s online strategy

Overview of Digital Marketing and Social Media
Introduction to Social Media – Understand Social Media Marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms
Exploring Content Marketing & Social Media – Significance of Content Marketing and how this can be used to increase reach within your target market
Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business
Relate your Online Marketing Goals to your company goals to in order to keep the Digital Plan in-line with the strategic plan of your company
Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works
Focus on Practical SEO – Lead Generation through Search Engine Optimization using Google and related analytical tools
An overview of Social Media interaction techniques and important platforms used to promote your organisation.

By the end of this course you will be able to:

Understand the basics of Social Media Marketing Landscape and develop a powerful business model that is friendly to your corporate needs, internal and external stakeholders
Understand why Social Media is important for your business and lead generation
Map a Social Media Strategy for your company
Make use of the tools and tactics required to execute the marketing strategy within your business scope
Use Social Media tools within your department/business from a practical point of view
Recognize the latest and most popular social media platforms that will impact your business
Identify new avenues that can be tapped through various online channels.

Overview of Digital Marketing and Social Media

Focus on Practical SEO

Introduction to SEO
On and Off Page SEO
SEO Tools
Digital Marketing Case Studies.
The Big 3 Facebook | Twitter | LinkedIn | Instagram + Live Streaming
Content Marketing & Social Media
Analytics & Social Media Monitoring – When you need to look and listen to the data
Content Marketing Tools
Lead Generation on Social Media.

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